CRM

CRM

We can understand the CRM in different ways: the classical CRM and Social CRM.

CRM as a management model

According to Peppers and Rogers, "a company that goes out to your customers is a company that uses the information to gain a competitive advantage and achieve growth and profitability. In its most general form, CRM can be considered a set of practices designed simply to put a company in a much closer contact with their customers. Thus, learn more about each, with the broader goal of everyone to be more valuable by increasing the value of the company"

We found three modules in CRM:

• Sales Module: focuses on the sales department, especially in managing and implementing the pre- sale process.

• Service module: manages service orders, service contracts, service management Planning, etc.

• Module Marketing: focuses on the functions related to the short-term implementation of the activities related to long-term trading within a company.

Main objectives of the CRM:

• Find, attract and win new customers.

• Retaining existing customers of a company.

• Attracting former clients.

• Reduce costs of marketing and customer service.

Social CRM

Social CRM

It can be considered that the CRM is a business strategy on the management of customer relationships. All this through the use of this software that controls, organizes and monitors all data from this company-client/consumer relationship. This leads to depersonalization in dealing with customers and the brand.

Instead, thanks to Social CRM companies have the opportunity to establish another relationship with clients in this age of social networks. There, clients express their opinions that pass them on like wildfire and can form groups of key influence. And it differs from CRM and Social CRM that provides the possibility of exchanges and conversation with customers, while still depersonalized as it is not face to face but virtually close.

Also by monitoring all updated information from the log of the activity data, the company has in its hand large amounts of interesting and useful information and, as you know, information is power. There comes a feedback because when they are provided with information and support new proposals are notified (all encouraged a system of rewards that encourage continue gathering information and sharing new data). Companies can get plenty of information about their customers through social media tools like Facebook and Twitter as well as content on their tastes and preferences. TheSocial CRM content production becomes more personalized and relevant, strengthening the relationship with the costumer.

Welcome to CRM Software Customers

You are very welcome to our blog ‘CRM Software Customer’ where we will write about this software which manages the relations between an Enterprise and its customers. This new technology increases the usability and efficiency of the management of all the information about our customers. Here, we will show you the latest news, formats and versions of the software CRM.